POSITION:            Marketing Activation Intern (SUMMER)

DEPARTMENT:       Marketing

REPORTS TO:           Coordinator, Marketing Activation

STATUS:                Internship, Unpaid     

 

SUMMARY:   This is an exciting opportunity for an individual interested in a career in Marketing. Intern will observe, learn and develop skills necessary to explore career opportunities within the chosen field. Individual may qualify for college credit if allowed by their college/university. This position is an unpaid internship.  

 

·         Inner workings of a major non-profit sports and event organization

·         Development of plans for advertising, marketing communications, grass roots promotions, in-game entertainment, event management, game day activations and more 

·         Detailed and hands-on operations of a marketing department

·         Creation of marketing strategies to increase overall brand awareness of the Orange Bowl Committee and its events

·         Marketing research projects and creation of event scripts

·         Execution of in-game promotions and entertainment

·         Coordination of talent and on-stage promotions for the Capital One Orange Bowl Fan Fest 

·         Development and execution of community promotions and initiatives such as the Creative Art Contest (Grades K-12)

·         Logistics associated with researching, ordering and managing inventory of promotional giveaway items

·         Operation of mascot appearances; wear OBIE costume and participate in promotional activities as requested

·         Participation in the coordination of Orange Bowl promotions such as: 

Ø  Orange Bowl Festival Events 

Ø  Capital One Orange Bowl

Ø  Capital One Orange Bowl Fan Fest

Ø  Capital One Orange Bowl Halftime Show

Ø  Orange Bowl Basketball Classic

Ø  Orange Bowl Kickoff Party

Ø  Orange Bowl Coaches Luncheon

Ø  Orange Bowl Cheer Championships

Ø  Orange Bowl Creative Art Contest

Ø  Orange Bowl 5K

Ø  and more

·         Other opportunities as available

 

·         Pursuing a degree and/or career in Marketing, Communications, Sport Management or other related fields

·         Proficiency in MS Outlook, Word, Excel, PowerPoint, Canva, Photoshop and/or Illustrator

·         Ability to lift a minimum of 20 pounds

Note:Preferred commitment of a minimum of 20 hours per week consistent with academic demands/schedule.