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POSITION: Director of Marketing
DEPARTMENT: Marketing
REPORTS TO: General Manager
FLSA STATUS: Salaried Exempt
Summary
ASM Global, the leader in privately managed public assembly facilities, has an immediate opening for a Director of Marketing at Lawrence Joel Veterans Memorial Coliseum and Truist Field at Wake Forest University.
Essential Duties and Responsibilities
- Creative Campaigns and Promotions
- Directs and implements promotional campaigns for event and company exposure
- Develops strategies to boost ticket sales and generate additional event revenue
- Establishes and maintains relationships with university and community influencers and partners
- Manages and directs grassroots efforts
- Plans and conducts market research to identify new opportunities for venues
- Digital Marketing
- Oversees social media strategy and content creation across all platforms
- Builds content calendar and executes targeted promotions across all digital platforms
- Creates, manages and continually updates website content
- Develops and manages email marketing campaign calendar, content creation and pushes out all email communication
- Advertising/Media Buying
- Negotiate and place media buys on behalf of a variety of clients including concerts, family events, consumer shows, comedy shows and other events as required.
- Manages all media assets for event campaigns
- Develops advertising budgets for prospective shows
- Prepares invoices for event settlements
- Negotiates best rates, trade and promotional agreements with media outlets
Supervisory Responsibilities
- Carries out supervisory responsibilities in accordance with ASM Global’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.
Qualifications
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
- Bachelor’s Degree in Marketing, Public Relations or related field preferred
- Minimum of 5 years experience in Event Marketing and/or media buying or related industry experience (i.e. advertising agency radio/tv sales) required
Skills and Abilities
- Excellent written and verbal communication skills required
- Social Media Skills (content creation, posting, analytics reporting, campaign development) required
- Basic understanding of demographics and media buying ability
- Requires flexible schedule to cover events including nights, weekends, holidays, early mornings and extended hours
- Knowledge of database software, spreadsheet, graphics and word processing software.
Physical Demands
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Physical requirements include the ability to operate a keyboard and move around the facility. Must be able to hear and speak to use two-way radio and telephone.
NOTE: The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
TO APPLY
ASM GLOBAL is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
