NJ/NY Gotham FC (“Gotham FC” or “the Club”) is a National Women’s Soccer League (“NWSL”) team representing New Jersey and New York. The team plays at Red Bull Arena in Harrison, NJ.
The Role:
Gotham FC is seeking a Director of Content that will report to the Interim Head of Marketing. The successful candidate will be responsible for the content strategy of the club with the goal of increasing visibility to new and existing markets and fans, execute highly creative material across digital platforms, and collaborate with departments to align and execute the overall social and communication strategy for the club.
Key Responsibilities:
Content Strategy, Channel Planning & Development
- Responsible for implementing and driving the overall content strategy for Gotham FC, including developing and managing the content calendar across all channels and audiences
- Lead the production and execution of compelling one-off social content, content series, and brand campaign content
- Lead strategy, recommendation, and development of expansion into new content channels, including but not limited to YouTube, podcasts, and streaming services
- Work closely with Gotham FC players on content that drives the Gotham FC brand forward and develop an expertise in, on, and off the pitch that drives content that aligns with the players interests
Partnership & Communication
- Work cross-functionally internally to align content strategy with marketing, sales, partnerships, and community goals
- Serve as the external content leader for partners and new channel development
- Maintain knowledge of digital content trends across platforms and serve as key resources for digital content best practices
- Take the lead on implementing content strategy that scales across platforms and drives continuous improvement based on club KPIs and key areas for growth
- Deliver executive and partnership insights and learnings across all content initiatives, including social reporting with consistent weekly readouts
Production & Team Management
- Plan and produce all internal shoots (e.g. partnership shoots, media days) and game days (including away games), strategy, production plans (including staff coverage plans, shot lists, and timelines), budget and resourcing
- Manage content team of three (3) Full Time employees and a roster of freelance contractors (including budget and contract management) responsible for day-to-day content, training content, budget, and game day content
- Plan and book all team resourcing and travel for away and travel opportunities
- Ensure timely development, approval, and sharing of all content deliverables with internal and external teams, including sponsors
Qualifications:
- Minimum of seven (7) years' experience in a similar role
- Exceptional written and verbal communication skills
- Proven experience leading and inspiring a team of creators
- Knowledge of and experience using various social media platforms and how to optimize their use for the club’s benefit
- Ability to form strong, professional working relationships with a diverse group of individuals
- Ability to lift up to 50 lbs.
- Ability to comfortably stand for extended periods of time
- Legally authorized to work in the United States
Capability & Other Characteristics:
- Ability to work a flexible schedule, including nights, weekend, and holidays
- Ability to think creatively and proactively
- Ability to lead with a forward-thinking mindset on how the department can expand its social and content potential
- Possess a highly creative eye and a passion for uniqueness
- Willingness to learn and stay abreast of industry standards and best practices
Location:
Based at Gotham FC’s business office, which will be located at 15 Exchange Place, Jersey City, New Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday, Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in the business office or remote. Ability to attend all home games and any mandatory events as well as away games, as necessary. A willingness to travel for other business-related needs, as they arise. Ability to work at the team’s soccer operations office in Whippany, New Jersey, as needed. Gotham FC requires its associates to live in its market, that is, within reasonable commuting distance of Gotham FC’s offices, practice facility and Red Bull Arena.
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Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type: Full-time Exempt position
Salary range: $120,000 - $140,000
Benefits: Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The Premium Ticketing Manager may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee’s “at-will” status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
